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About BMCW

Taking pictures of the CEO's thoughts

Brightmen and Coolwords is the commercial enterprise that comprises the freelance activities of Ewold de Bruijne. Ewold has been working for top executives for more than eighteen years. As a communications consultant he has specialized in supporting transformation processes, corporate positioning, reputation management and media relations. Most of his time he works as a full-time employee for large corporations, often with an international scope. In the case of interim jobs or specific projects, clients who want to increase their organization's name awareness and bolster its commercial proposition often hire him through Brightmen and Coolwords. Clients choose to work with Brightmen and Coolwords to benefit from Ewold’s creativity in influencing public perceptions. They value his ability to present complex matters in a simple and effective way. Most of the time, however, Brightmen and Coolwords is engaged to help implementing strategic repositioning plans and to improve relationships with key stakeholders.